Miftah, a Dubai-based luxury travel company, on Tuesday launched its operation in Kenya as the firm targets luxury travelers in the country.

Kenya is the first country in Africa in which the luxury company is launching operations, offering it an opportunity to expand to more nations on the global south.

Miftah co-founder Pascaline Nkwe noted that Miftah Africa is opening a new dimension of limitless lifestyle to their luxury clients.

“As Africa becomes a focal point globally for investment, climate action, and natural resources, we offer our clients unparalleled opportunities for both leisure and investment,” said.

Miftah provides clients with tailored travel, luxury lifestyle services, health wealth management, personal executive services, relocation, and real estate needs.

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The company was founded in 2022 by African hoteliers Oscar Kato and Pascaline Nkwe.

The company has also announced the appointment of Saruni Lelaona as the CEO of Miftah Africa to spearhead its pan-African operations from its newly established office in Nairobi, Kenya.

Saruni boasts a wealth of experience in operational management, finance, business development, and relationship management.