Premier Bank has launched a new branch at Baraka Baazar in the Eastleigh area of Nairobi bringing its branches to 19 to scale up its presence in the country.

 Premier Chief Executive Officer Osman Dualle observed that the move is anchored on providing value to Eastleigh customers.

Speaking during the launch, he said the Bank expects to tap into the economy of Eastleigh.

“Our Baraza Baazar branch promises to offer innovative and tailor made products and services.We are commited to ensuring that our customer experience are top tier service delivery,” he said.

The bank has plans to open up branches in Nairobi's iconic Global Trade Center in the Westlands area, the Imaara Mall along Mombasa road, and the BBS Mall in Eastleigh later on in the year.

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Further, the CEO said the bank is keen on providing tailor-made financial services to its customers and SMEs guided by the Islamic financial architecture.

Additionally, he said the lender is keen on providing affordable and tailor-made financial products that meet the target of its Islamic market base.

The bank is a privately owned Sharia-compliant commercial bank incorporated in the country in April this year after acquiring the majority share of the first Community bank.

It was also approved by the Central Bank of Kenya in May this year to trade under its new name.