On-demand video streaming platform Showmax customers are set to access 380 Premier League games on their mobile phones for just Kes 500.
The streaming company plans to introduce a new app that will go live on January 23, 2024, before officially launching on February 12.
Showmax Entertainment plan on mobile will cost Kes 300 monthly.
Showmax Chief Executive Officer (CEO) Marc Jury, satiated that there are currently just over 450 million smartphones in the hands of individuals across Africa and more than 250 million avid football lovers on the continent.
“Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love.”
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With the launch of Showmax, the Peacock streaming platform will be active in more than 70 countries.
The deal follows the signing of a partnership between MultiChoice, Comcast’s NBCUniversal and Sky.
“Peacock’s best-in-class technology platform will deliver a world-class streaming experience to Showmax audiences,” said Patrick Miceli, Executive Vice President & Chief Technology Officer,
Direct-to-Consumer & International, NBCUniversal.
“The Peacock platform was designed from day one to support both live and on-demand content, including the biggest live sporting events, so we look forward to extending that capability and reliability to the new Showmax.”
