Safaricom Hook has unveiled the talent-matching platform BrighterMonday as its career partner.

The Safaricom Hook platform empowers Kenya’s youth in technology, career development, and culture.

Speaking during the partnership announcement in Eldoret, BrighterMonday Chief Executive Officer(CEO) Chris Otundo noted that the company is dedicated to guiding and supporting young Kenyans on their journey to successful careers.

“This partnership is not just about offering opportunities; it’s about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world as we help them seize the limitless career opportunities ahead,” he said.

Safaricom Hook is poised to revolutionize how Gen Z interacts with technology, seeks career development, and engages with various aspects of culture.

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BrighterMonday East Africa, Head of Marketing Erick Wilson Wafula, noted that the partnership is a game-changer for the youth.

“Together with Safaricom, we will create a bridge to endless opportunities, bringing us closer to a brighter future for Kenya’s young talents, where their career possibilities are limitless,” he said.