President William Ruto has announced that Facebook and Instagram are set to start paying content Kenyan creators using META platforms after the conclusion of negotiations.

Speaking Jamhuri celebrations on Tuesday, Ruto said following a pilot programme with eligible creators in the country, Meta will be expanding monetization opportunities allowing more creators to earn a living.

“I have good news for our creatives and those who imagine and produce content through Facebook and Instagram. Just yesterday, Meta committed to helping creators in Kenya earn money for crafting original content.’

Further, the Head of State said Kenya possesses impressive credentials as a source of highly professional human capital with highly educated, trained, skilled and dynamic young people.

He highlighted that the government has systematically and intentionally negotiated separate bilateral agreements with countries in the Middle East, Europe and Americas to connect our skilled workforce with opportunities globally.

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“This will provide exposure to thousands of Kenyans to work in international organisations, engage in global assignments and monetize their skills and talents as they enhance their incomes and personal development.”

“Millions of Kenyans already working abroad have been great ambassadors for our country and have made huge contributions through their remittances to the development of Kenya.”