Betting firm 22Bet introduced singer Nadia Mukami as its latest ambassador making her the first Kenyan woman to join the esteemed global ambassadorial roster.
Nadia Mukami enthusiastically shared her excitement about taking on the role of a brand ambassador for 22Bet, portraying it as both a prestigious honor and an exhilarating challenge. She underscored her strong belief in the ability of entertainment and sports to forge connections among people and expressed her delight at being associated with a brand that acknowledges and embraces this powerful connection.
Khaligraph Jones, contemplating the extension of his partnership with 22Bet, expressed that it signifies more than a mere contract renewal—it symbolizes a shared vision and excitement that resonates with fans. Anticipating another chapter of pushing boundaries and crafting memorable experiences together, he is eager for what the future holds.
Joash Ajuoga, the General Manager of 22Bet, commended Khaligraph Jones for his exceptional contributions as an ambassador. Ajuoga highlighted how Jones has truly embodied the brand values and successfully connected with a diverse audience.
Ajuoga conveyed confidence in the harmonious blend of talent and creativity that Nadia Mukami brings to the team, foreseeing an enhancement of the brand's stature and heightened engagement with users.
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The company's marketing approach revolves around the creation of entertaining, dynamic, and experiential moments for consumers, facilitated by its team of ambassadors.
Githinji James, Head of Marketing, expressed enthusiasm about the vibrant energy that Nadia Mukami injects into 22Bet. He emphasized how her significant influence in the music industry perfectly aligns with the brand's dedication to delivering a dynamic and entertaining betting experience. Collaborating with Khaligraph Jones, the company is poised to establish innovative standards within the industry.
