The government has instructed all government agencies, independent commissions, and public universities to advertise only through KBC.

Prof. Edward Kisiang'ani, Principal Secretary of the State Department of Broadcasting and Telecommunications, announced the decision on Friday, emphasizing that it intends to revitalize and improve the fortunes of the struggling broadcaster.

PHOTO | COURTESY KBC

According to Prof. Kisiangani, the directive is consistent with a Treasury circular published on July 10, 2015.

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"In light of the foregoing, all public sector electronic (radio and television) advertisements from Ministries, Departments and Agencies (MDAs) that fall under the National Government, Independent Commissions and Public Universities shall be handled by the Kenya Broadcasting Corporation (KBC) upon authorization by the Government Advertising Agency (GM)," Kisiang'ani said in a circular to all Ministries.

The PS stated that the strategic action will also ensure that the State pays for advertising services on time to prevent owing money to media companies.

PHOTO | COURTESY KBC

"These strategies must also align with the Government policy of reviving ailing public sector entities and ensuring that any public-private partnership is not skewed against public sector institutions," said the Minister of Finance.

"Going forward, therefore, it has been deemed prudent to initiate measures to ensure that as public sector advertisers seek to access their target audiences through campaigns and other statutory announcements, the Government leverages on the provisions within its realm to revive and fully utilise its institutions."