Valor Hospitality, an American-based global hospitality management firm, has partnered with the TUI Blue Watamu Hotel in Kilifi County to break ground for development in September.

Upon completion, TUI Blue Watamu Hotel will feature 124 guest rooms, suites, and apartments with a wide range of amenities, including a beach club, specialty seafood restaurant, all-day café, cocktail and pool bars, and grill.

In partnership with TUI Blue, Valor Hospitality will oversee the property's development, management, and operations.

The company has also signed Zanzibar’s first Canopy by Hilton.

Likewise, Canopy by Hilton, with its 28-storey building, features 162 guest rooms on the West Coast of Zanzibar.

According to Valor Hospitality Co-Founder and Chief Executive Officer (CEO), Euan McGlashan, the addition of the two properties in East Africa signifies a robust part of the company’s strategic growth plan, reinforcing its commitment to enhancing its global presence.

“Valor Hospitality’s suite of services includes site selection, brand selection, financing solutions, project management, and operations management,” he added.

“Our collaboration with TUI Blue Resorts leverages their strong international market presence as a dynamic, family-driven brand,” Michael Pownall, Managing Partner Africa, Middle East, Valor Hospitality.

“Not only is the TUI Blue Watamu Hotel situated in an idyllic beach setting, but the area itself is a ‘hot’ destination for Europeans and urban Kenyans wanting to escape the hustle and bustle of nearby cities such as Nairobi and Mombasa.”