The Kenya Export Promotion and Branding Agency (KEPROBA) has rolled out its 2023-2027 Strategic Plan to increase exports by 10 percent annually.
The Strategic Plan is the guidelines for preparing fifth-generation strategic plans issued by the National Treasury’s State Department for Economic Planning.
According to KEPROBA Board Chairman Jas Bedi, the Plan will propel Kenya towards becoming an export-led economy and a top global brand.
“This Strategic Plan is an ambitious plan to increase Kenya’s exports by 10 percent annually from Kes 873.1 billion in 2022 to Kes 1.6 trillion in 2028. Kenya’s export value for the first time in history has hit Kes 1 trillion as of 2023 data released by KNBS recently.”
He revealed that tea contributed to the great performance, with an export percentage growth of 15.4% from 2022 to 2023.
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Statistica estimates the global tea market will rise to 160 billion dollars by 2028.
Speaking during the launch on behalf of the Trade Cabinet Secretary Rebecca Miano, Secretary Michel Mandu said the government is committed to fostering a conducive environment for trade, investment, and industrial development to boost exports and support local industries.
“My commitment is to support local manufacturing by increasing the contribution of manufacturing to GDP from the current 7% to 15% by 2027 and 20% by 2030 and promote export development by growing our exports from the current annual growth rate of 6% to more than 25%, as targeted by the National Trade Policy.”
The Plan is a review of the lapsed Strategic Plan 2019 to 2022.
The four strategic issues the Agency will focus on over the next five years are export product development and compliance (supply-side issues), export market development (demand-side issues), national branding issues, and corporate governance.
These issues cover the production, marketing, and visibility of Kenyan and Kenyan products in regional and international markets.
“Notable strategies in the plan will be the implementation of market deepening and diversification initiatives, facilitation of value addition and adaptation of priority value chains, and having a coordinated approach of positioning Kenya as a source of high-quality goods and services.”
KEPROBA's Chief Executive Officer (CEO) said that the Strategic Plan defines the Agency’s strategic direction and implementation of policies and programs in line with the organization’s goal to transform Kenya into a top global brand.
“This plan will be a basis for development of annual work plans and performance contracting, encompassing the Agency’s commitments to be implemented during the Strategic Plan period to ensure growth of exports and improvement of the country’s brand. Today, as we stand on the cusp of implementing this strategic plan, I want to reaffirm our commitment to its execution.”
