The Rise of Generation Zoomers: A Wave of Change

On a historic Wednesday, Generation Zoomers (Gen Zs) achieved a monumental victory when President William Ruto dissolved his Cabinet. Although often described as leaderless and partyless, the highly organized Gen Z managed to compel the president to take drastic action.

Their journey began with the rejection of President Ruto's calls for dialogue, demanding instead the disbandment of his Cabinet after weeks of nationwide protests. These protests, sweeping across the country, called for extensive reforms, including the removal of Cabinet Secretaries.


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In his national address from State House, President Ruto acknowledged the demands of the Gen Z protesters. He stated that, despite the government's achievements, Kenyans have high expectations for substantial transformation. "I am acutely aware that the people of Kenya have high expectations of me and believe this administration can achieve extensive transformation," Ruto said.

He assured the nation that government services would continue uninterrupted under the leadership of Principal Secretaries during this transitional period.

The movement began with a clear rallying cry: to reject the Finance Bill 2024. Gen Zs utilized various social media platforms to voice their frustrations with the Kenya Kwanza government. As the protests evolved, they called for greater accountability from both elected and appointed officials.


Under immense pressure, President Ruto reconsidered his stance on the Finance Bill, which would have increased financial burdens on Kenyans. He ultimately asked Parliament to withdraw the bill entirely.

The young activists then presented more demands, emphasizing the need for the Executive to obey all court orders and eliminate the illegitimate Chief Administrative Secretary position. In response, Ruto announced the suspension of CAS officer recruitment.

Further demands included the cessation of public funding for the Office of the First Lady, Second Lady, and Prime Cabinet Secretary’s Spouse. Instead, the protesters urged that these funds be redirected to hiring teachers and doctors. The president conceded, reallocating the budget accordingly.


Gen Zs also called for the immediate dismissal of government officials with criminal records and integrity issues. They demanded the constitution of the IEBC within 30 days and the employment of JSS teachers and intern doctors. Ruto responded by signing the IEBC Bill into law and promising to employ the JSS teachers within the year.


Additional demands included capping Members of Parliament’s salaries and allowances at Sh200,000, arguing that MPs should not earn more than doctors. They also called for the restoration of the school feeding program and suggested measures to curb government wastage, such as mandating the use of government vehicles, trains, and aeroplanes for official travel.

Generation Zoomers have demonstrated the power of organized, persistent activism, achieving significant reforms and holding the government accountable. Their actions mark a turning point in Kenya’s political landscape, reflecting the potential for youth-led movements to drive meaningful change.