Infobip has appointed Yariv Dafna as the new Chief Financial Officer (CFO) to grow the company’s Communications Platform as a Service (CPaaS).

Dafna has nearly 20 years of experience in finance, business management, and operations.

Infobip Chief Executive Officer (CEO) Silvio Kutić says Dafna has a corporate development and M&A background, having worked in global firms such as Evoke PLC and Telit Communications.

“Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious, profitable growth.”

Speaking on his appointment, Dafna stated that Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture.

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“Its innovative technology is transforming how organizations interact with their customers, and there’s huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time.”

In July this year, Infobip, a global cloud communications platform, was named a leader in the CPaaS market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service.

Gartner® forecasts that by 2028, 90 percent of global enterprises will leverage CPaaS to enhance customer experience (CX) and engagement, up from 50 percent in 2023.

According to the ‘CPaaS Growth Outlook 2023’ report, released by the CPaaS Acceleration Alliance (CPaaSAA), the CPaaS sector is projected to reach an extraordinary valuation of Kes14 trillion by 2030, a significant increase from Kes 2.8 trillion last year.

The report shows that within the next three years, approximately 90 percent of global enterprises will strategically incorporate CPaaS as an essential IT capability.