Apple has launched the iPhone 16 Pro and iPhone 16 Pro Max, which feature Apple Intelligence, larger display sizes, innovative pro camera features, and stunning graphics for immersive gaming powered by the A18 Pro chip.

In a statement on Monday, Apple said powerful Apple-built generative models come to the iPhone in the easy-to-use personal intelligence system that understands personal context to deliver helpful and relevant intelligence while protecting user privacy with Apple Intelligence.

“Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system,” reads the statement in part.

These new Pro models achieve the highest resolution and frame-rate combination available on iPhone with a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision.

Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio.


The iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium.

Pre-orders begin Friday, September 13, and the devices will be available on Friday, September 20.

Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” Apple senior vice president of Worldwide Marketing Greg Joswiak said.

 “Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward, whether they’re applying edits to a photo without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision — all while enjoying extraordinary battery life.”