Kenya Breweries Limited (KBL) has reduced the prices of its mainstream spirits portfolio, offering more affordable options for consumers as the festive season approaches.
The price adjustments will affect popular brands such as Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka.
According to KBL, the new prices, applicable to both 750ml and 250ml bottles, aim to make quality spirits more accessible, especially during the holiday period.
In the new pricing, the 750ml bottle of Chrome Gin and Chrome Vodka will retail at Sh 700, down from Sh 760 and Sh 740, respectively.
Kane Extra and Triple Ace Vodka will now cost Sh 680, reduced from Sh 720 and Sh 690.
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The smaller 250ml packs have also seen price cuts. Chrome Gin and Chrome Vodka are each priced at Sh 260, down from Sh 290, while Kane Extra and Triple Ace Vodka are now Sh 240, down from Sh 260.
KBL’s MSS Portfolio Manager, Lilian Mbugua, stated that the price cuts reflect the company’s understanding of consumers' economic challenges.
“We have made this decision to align with the current economic realities, ensuring that our high-quality products remain affordable during the holidays.”
This move follows a strong financial performance for KBL, which saw a 13% increase in year-on-year net sales for the 2023/24 financial year, reaching Sh 124.1 billion.
