Shelly-Ann Fraser-Pryce's hopes of a sixth women's world 100m gold were dashed as American Sha'Carri Richardson raced to victory in Budapest on Monday.
Despite being in lane nine, Richardson surged to a championship record of 10.65 seconds to complete a US 100m double after Noah Lyles won the men's event on Sunday.
On the third day of competition in Budapest, Shericka Jackson and veteran Jamaican teammate Fraser-Pryce claimed silver and bronze in 10.72sec and 10.77sec, respectively.
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It was an incredible run for the 23-year-old Richardson, who was forbidden from competing in the Tokyo Olympics in 2021 due to the epidemic.
Her chances of competing for a medal at last year's world championships in Eugene were dashed when she failed to qualify in the US trials.
"I've arrived. I'm the winner. I told you everything. I'm not returning; I'm better!" Richardson's predilection for frequent hair colour changes and brightly painted nails has inevitably drawn comparisons to the late Florence Griffith-Joyner.
The incumbent champion, Fraser-Pryce, said she was "really grateful" for the bronze medal following a difficult season hindered by a knee ailment.
The 36-year-old explained to the BBC that Last year she ran and won a championship record, which took another championship record to win tonight.
Grant Holloway became the second athlete after compatriot Greg Foster to win three successive world 110m hurdles gold on a successful night for the USA on the track.
Holloway, 25, won gold with a season-best time of 12.96 seconds, beating off Jamaica's Olympic champion Hansle Parchment, who finished in 13.07 seconds.