Visit Rwanda, a campaign that promotes Rwanda's tourism, announced that it had officially become a Platinum Partner of Germany's top football club, FC Bayern Munich, solidifying its position as the club's Official Tourism Partner for East, Central, and Southern Africa until 2028.
The collaboration follows President Paul Kagame's request that Rwanda explore additional affiliations with big football clubs, and it is the country's third such agreement, joining the Premier League's Arsenal and French Ligue 1 Champions Paris Saint-Germain.
The statement, made during FC Bayern's first home game of the season on Sunday, represents a multidimensional connection that includes the club's promise to collaborate closely with Rwanda's Ministry of Sports in establishing a football academy. The primary goal of this academy is to promote the growth of football in the country.
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The Visit Rwanda logo will be displayed on match day LED boards at the Allianz Arena, which seats 75,000 people.FC Bayern CEO Jan-Christian Dreesen stated his excitement about the partnership.
"I am very pleased with this collaboration, which extends until the summer of 2028." he said
" Bayern may now actively interact with Africa and gain crucial experience. This new platinum alliance perfectly coincides with our long-term goals. We are dedicated to promoting 'Visit Rwanda' and assisting Rwanda's sporting development through youth football programs." he added.
Andreas Jung, Executive Board Member Marketing at Bayern, said they are eager about the new partnership and are committed to aiding the Rwandan Ministry of Sports in developing youth football initiatives.
The Minister of Sports, Aurore Mimosa Munyangaju, stated that the relationship with FC Bayern will lead to the growth of youth football in Rwanda for both boys and girls.
