Manchester City has achieved a significant milestone as the first Women's Super League (WSL) team to finalize a stadium naming rights agreement. The club unveiled this partnership with the baby gear brand Joie on Thursday.
The Academy Stadium, boasting a capacity of 7,000 seats and being the sole purpose-built facility within the WSL, is now associated with Joie through this naming rights deal. However, specific financial terms of the agreement were not disclosed.
“Not only is this a huge moment for Manchester City women but also for the wider club as the stadium changes name for the first time since its opening in 2014,” Gavin Makel, Managing Director of Manchester City Women, said in a statement.
City agreed a multi-year partnership with Joie in March, aiming to improve family friendly services at the stadium.
“It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches,” Makel said.
Baby gear company Joie started in the UK and now has distribution in over 85 countries.
