The Kenya National Chamber of Commerce and Industry (KNCCI) has partnered with Chams Media Limited, a media company owned by Alex Chamwada, to promote Kenya as a trading destination and market the country globally.

The two announced that the partnership seeks to promote entrepreneurship, trade, and investment.

According to KNCCI President Erick Rutto, the Chamber will leverage Chams Media’s content creation and distribution expertise to tell Kenyan stories.

“By joining forces with Chams Media Limited, we aim to leverage our collective strengths to create opportunities, enhance exports, market linkages, drive innovation, and support the business community,” Rutto said.

On his part, Alex Chamwada said they will use the power of media to amplify KNCCI stories, contributing to the growth of the country’s economy.

“Chams Media Limited is honored to collaborate with KNCCI, an institution that has been at the forefront of advocating for business interests in Kenya,” he said.