The 2023 World Rally Championship (WRC) Safari Rally will get financial support from KCB Bank Kenya in the amount of KSh. 150 million, supporting youth empowerment and sport development.
The Championship, which will be place in Nakuru County from June 22 to June 25, 2023, will have The Bank as its Official Financial Partner. The Safari Rally has been a part of the World Rally Championship schedule for three years as of this event.
Of the total sponsorship monies, Kshs 100 million will go directly to the 2023 WRC Safari Rally event. Kshs 50 million will support the sponsorship of three local drivers, brand activations and customer engagements.
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KCB has renewed its sponsorship to two Kenyan drivers, Evans Kavisi and Nikhil Sachania. Karan Patel will be joining the KCB-sponsored team.
With almost KSh 1.5 Billion invested in the past 20 years, the highlight being the Safari Rally's return to the World Rally Championships after a two-decade hiatus, this news highlights KCB's dedication to promoting racing in the nation.
Paul Russo, chief executive officer of KCB Group, stated at the sponsorship launch: "We take great delight in being part of East Africa's motorsport story since 2003, when we first sponsored the Safari rally. As we celebrate the WRC Safari Rally's historic return to Kenyan land, this adds a new chapter to our story and reaffirms our commitment to supporting sports.
“It is a great pleasure to see that our sponsorship over the years has resulted in the growth of motorsport in the region opening up the sport to many young talents.” Mr. Russo said.
With a three-year commitment of KShs 250 million, starting in June 2019, KCB became the official financial partner of the Safari Rally Kenya for the World Rally Championship (WRC) Rally.
