Video has undeniably become one of the best ways to engage users consuming content on the internet.

Whether it is Small and Medium Enterprises(SMEs) or big companies, your business needs to invest in this form of content marketing since video is the future of digital marketing.

According to a survey conducted by Wyzowl, 91 percent of enterprises use video as a marketing tool in 2023.

 This shows you how vital video marketing is for brands.

So, what is video marketing?

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Video marketing is the creation of videos in the form of animations, screen recordings, webinars, and live videos by brands to enhance their visibility on the internet.

The marketing videos are published on social media platforms like Facebook, YouTube, Instagram, and TikTok or websites.

This is why you need to incorporate videos in marketing of your content;

Videos Build Credibility Of A Brand

Videos will help you enhance the credibility of your brand, whether it is an SME or a big firm

thereby promoting the growth of the business.

 You can use testimonials from your clients who have consumed your product or service to illustrate the credibility.

When prospective and new customers see testimonials of happy clients, it helps establish yourself as a credible brand they can trust, translating to sales and customer loyalty.

You may also use TikTok influencers to market your product or service in their posts to enhance sales and boost brand awareness.

Videos Aid In Educating Customers About Your Product Or Services

There is no better way to educate your audience when unveiling a new product or service in the market than to explain using videos.

 This is because many users prefer to learn of a new service or product by watching a video compared to any other form, according to a 2023 survey by Wyzowl.

                    

PHOTO | COURTESY Image by: Wyzowl

You can use a course creation platform of your choice to explain your product or service to your audience if they rely so much on video content to add value to them.

Videos Enhance Conversions And Sales

Videos are a powerful marketing tool to convince online users to visit your landing pages about your product or service.

This increases the likelihood of converting traffic into sales because, by watching a video, potential clients feel more confident purchasing.

Video Is Effective For SEO

Using videos to market your content online enhances your search performance on the internet if you use videos targeting your niche.

This increases the search ranking because you can show up for the video search page, and Google also ranks videos in the SERPs.      

Additionally, using videos increases the time your visitors spend on your website.

Appeals To Mobile Users

Many mobile users are likelier to watch videos on mobile phones than computers.

According to Statistica, 2.33 billion mobile device users were recorded in 2021, which continues to rise steadily.

This shows you just how effective marketing your content with video appeals to mobile users.

Final Thoughts

Video marketing content effectively allows brands to communicate better with their existing and prospective customers than other marketing tools.

Incorporate this strategy in your future campaigns now that you understand its effectiveness.