In a recent update, the content creator revealed his decision to undergo a rebranding process.
“I’ve been doing well. God has been there for me,” he shared with YouTuber Nicholas Kioko on January 25, adding, “I took a social media break that was genuinely needed,” addressing how fame had impacted him.
Chira disclosed that he is currently seeing a therapist while actively working on reducing his alcohol consumption, having been on a sobriety journey for two weeks. “I am a recovering addict. It’s been two weeks now without alcohol, and I really need your online support,” he emphasized.
He acknowledged the misconception that he is consistently drunk online, clarifying, “It’s not that I drink daily,” addressing his online behavior while under the influence.
Chira took the opportunity to apologize to celebrities he had engaged in conflicts with, including Jalang’o, Nyako, Baba Talisha, Mumalwah, Obinna, among others. “I regret because that was uncalled for. In 2024, expect a better version of me,” he pledged, seeking forgiveness.
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Expressing his commitment to new content creation, Chira promised fans a transformation across platforms, from podcasts to YouTube videos and TikTok. “I am coming back with a bang; 2024 is my year. I’m about to become the biggest… bring it all on. This neighborhood won’t sleep again,” he assured his audience.
Rebranded as a transformed individual, Chira acknowledged that his past challenges served as a wake-up call. He emphasized his commitment to cleaner content and securing partnerships with brands. “I’ve learned not to step on people’s toes. Rebranding doesn’t mean I’ll stay silent; the hyped Chira you know is here to stay,” he declared.
Abstaining from making comments on an ongoing legal matter, Chira expressed optimism about resolving issues with fellow TikToker Aziad Nasenya. Encouraging content creators to overcome conflicts, he highlighted the significance of collaboration in the industry.