In a bid to advocate for fathers as caregivers, the Nip Nap diaper brand has made history by featuring a man on its packaging for the first time.
This move marks a significant departure from the past, where the majority of diaper brands exclusively showcased women and babies in their advertising. The newly packaged diapers now feature David Mathenge, commonly known as Nameless in entertainment circles, alongside his youngest daughter, marking a pioneering moment for both the company and the region.
In an exclusive interview with Nairobi News, Nameless expressed his belief that tradition has blinded us and emphasized the need to embrace progress and move forward.
“It doesn’t matter if I have three cars, we should believe in who we are because were born at different times and things have changed. We should encourage each other as nothing has changed, nothing is wrong,” he said.
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Nameless is married to singer Rosemary Wahu Kagwi, and recently landed an ambassadorial of the brand said that it was a privilege to have Shiru, the young daughter at the time they did and that “people should understand the power of having two parents being involved.”
Nameless and his daughter showcased on the package are part of the new line of eco-friendly diapers.
The father of three daughters expressed his gratitude, describing it as a blessing.
Traditionally, most diaper packages prominently feature women and chubby babies.
In 2019, the Huggies brand introduced a new line of diapers featuring a black family on its packaging.
The decision marked a first for the company, as it had previously exclusively depicted white babies and parents in its advertising.
The inclusive packaging garnered positive responses from individuals who were inspired to purchase diapers in a show of support.
Details regarding the financial terms of the endorsement deal secured by Nameless and Wahu have not been disclosed to the public.
The couple has been together for nearly two decades, maintaining a low profile compared to other celebrity pairs.
