Global music icon Beyoncé has triumphed in a 12-year legal battle to secure the trademark for her daughter Blue Ivy’s name.
The landmark decision, issued by the United States Patent and Trademark Office (USPTO) on December 31, 2024, grants Beyoncé exclusive rights to the name—a quest she embarked on shortly after her daughter's birth in 2012.
The legal dispute faced opposition from Veronica Morales, a wedding planner who has operated under the name “Blue Ivy Events” since 2009.
The disagreement drew a lot of attention throughout the years. Morales said that her company had been using the Blue Ivy moniker long before Beyoncé registered for the trademark through BGK Trademark Holdings LLC.
However, the USPTO dismissed Morales’ claims in 2020, determining that the event planning firm and Beyoncé’s intended use for the name were not sufficiently similar to cause confusion.
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Despite the earlier decision, the trademark application was abandoned in 2020.
Beyoncé resumed her attempts in November 2023, but was met with pushback from another entity—a Wisconsin boutique that also claimed ownership of the “Blue Ivy” brand.
However, the USPTO examiner recently concluded that the boutique’s claim did not hold sufficient grounds to block Beyoncé’s filing.
Legal documents state that any opposition to the trademark must be filed within 30 days of publication. If no objections arise by January 30, 2025, Beyoncé’s team will be granted a Notice of Allowance, finalizing her trademark rights.
‘Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,‘ the document said.
This victory marks the culmination of Beyoncé and Jay-Z’s efforts to safeguard their daughter’sname from commercial exploitation.
In a 2013 Vanity Fair interview, Jay-Z explained that the couple filed the trademark to prevent others from profiting off their child’s name.
‘People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name,’ he said.
‘It wasn’t for us to do anything; as you see, we haven’t done anything,’ the rap star added.
