Customers will enjoy the ultimate Kenyan cultural extravaganza at the month-long series of parties, which will feature top-notch musical performances, authentic Kenyan cuisine,
A-list Kenyan DJs, and up-and-coming artists, including graduates of Tusker's talent platform, Tusker Nexters.
The Tusker Fest will begin on April 1 in Kisumu and make stops in Meru, Eldoret, Nairobi, and Mombasa before wrapping off on April 29 in Mombasa.
The shows' headliners will be the well-known hip-hop group Wakadinali, who have just signed with Tusker as their newest signing. The group will perform on stage among many other up-and-coming Kenyan artists.
The Easter display marks Tusker's first significant event of the year after the company recently celebrated its recent milestone, which was its 100th anniversary in 2022.
The Tusker brand introduced the Tusker Nexters talent platform during the centennial celebration, and it traveled the nation finding the upcoming stars in music and e-sports.
EABL Head of beer Joanne Looby acknowledged the brand's excitement about hosting the national parties during the Tusker Fest's official opening and hailed them as an additional chance to promote Kenyans in the creative sector.
Looby said that Tusker has consistently provided a stage for Kenyan artists to excel. While we hold the figurative hand of Kenya's brilliant, daring spirit through emerging musical talent, he continued, the Tusker Fest is no different, and their flagship brand, Tusker, will continue to support the local music sector.
New Partnership
Lobby stated that they were equally thrilled to share the news of their newest project with the incredibly talented group Trio Wakadinali. He claimed that young urban pop performers reflect the best traits of our target market. They were described by him as a young, lively, artistic Kenyan who was taking the globe by storm. We are confident that when we collaborate with the group and other artists on other projects, such as Tusker Fest, it will serve as another launching pad and stage for more aspiring Kenyan musicians and artists
The 100-year milestone for Tusker was a significant accomplishment for the company, which is now turning its attention to planning its course for the next 100 years.
Touchpoints like music and sports will continue to be the pillars of the brand's consumer interaction strategy as it upholds its commitment to champion everything that is loudly and proudly Kenyan over the next 100 years.
To find out more about the spectacular Tusker Fest spectacle, follow Tusker on Facebook, Twitter, and Instagram.
