Mejja has secured a lucrative contract with the rum company Captain Morgan as he prepares to release his debut album before the end of the year.
Thanks to their partnership, the brand will use the Kenyan Genge star as its leading influencer.
Mejja will actively participate in Captain Morgan events for eight months while fervently promoting the brand's essence on his powerful social platforms.
Speaking at the unveiling event at the Greenspot Gardens, Kennedy Mutula, Marketing Manager for Spirits East Africa Breweries, said, "We are excited about this partnership. Working with Mejja can encourage more people to express themselves without inhibitions. He is relatable and connects with our target audience, so we know he has what it takes to advance the brand.
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Mutula said, "We are turning the focus to individuality and recognizing the varied flavours each person brings to the table as we look forward to more engaging events with our consumers. We pledge to provide our customers with many enjoyable surprises throughout the year and are dedicated to keeping them interested in and entertained by our business.
Mejja said, "I am beyond thrilled to be chosen as the flagship influencer for Captain Morgan in this market," expressing his joy. This alliance opens a new chapter of thrilling possibilities for both my supporters and brand devotees. We shall reinvent what it means to bring spice to life with Captain Morgan. Prepare to enjoy the incredible Captain Morgan experience from the front row.
The type of music Mejja plays is appealing to Captain Morgan's target market.
"When they compared the brand character, they felt he resonated with its ethos," a source knowledgeable about the endorsement arrangement told Waza News.
Mejja is a personable champion of fun which adds his flavour to events. You can never miss him with his tumbler.
