The third season of Smirnoff Battle of the Beats (SBOB), a DJ competition to identify and encourage progressive creativity, representation, and inclusivity in the DJing profession, has returned.
Season 3 intends to push the competition to new heights, building on the success of past seasons.
Audiences will see a DJ competition of unmatched scope and splendor over the next six months.
The festival debuts a national structure that honors Kenya's rich and diverse musical landscape.
DJs from all over the nation will unite to battle for the coveted title of Smirnoff Battle of the Beats Season 3 winner, from the mystical Mountains to the calm Lakes, the colorful Coast, bustling Nairobi, and the intriguing Rift.
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Three of Kenya's most renowned and revered spin masters, DJ Grauchi, DJ Malaika, and DJ Karowski, will be the competition's official judges.
Their extensive experience guarantees that this competition will always serve as the best DJs in the country's proving grounds.
This contest perfectly complements Smirnoff's We Do We campaign, a dynamic international project that celebrates harmony, variety, and the power of community.
It promotes a sense of cohesion and belonging while encouraging customers to express their true selves. The campaign, packed with vibrant, fresh energy, signifies a significant platform shift for the brand because it believes in the power of community.
East Africa Breweries Marketing and Innovation Director Anne Joy Michira spoke at the competition's official opening ceremony and was enthusiastic about the competition's rebirth.
Anne Joy emphasized the significance of acknowledging the group's strength, particularly in a society where individualism has come to rule.
We are proud to reintroduce Season 3 of the Smirnoff Battle of the Beats. Kenya, prepare yourself for the beat. It is about to drop like never before with the stage and deck sets.
This contest provides a wealth of chances and is positioned to develop the next generation of DJs.
