Coke Studio has signed a partnership with SolFest, the highly anticipated music festival hosted by Africa’s musical powerhouse, Sauti Sol.
This performance has been dubbed “The Last Dance” because it is their final performance as a group before taking a break.
Coca-Cola has been named the official soft drink partner for the festival, ensuring a delightful and enjoyable experience for all festival attendees. This collaboration aims to offer music enthusiasts an exceptional festival experience.
Since its inception in 2017, COKE STUDIO has established a significant presence in Kenya and has since evolved into a global sensation, further enhancing customer engagement. In the current season, COKE STUDIO has continued to connect with its audience through extensive partnerships with festivals, listening parties, and visits to universities throughout the country to create deeper connections with fans.
“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them together, it creates real magic. Our goal for Coke Studio is to always be music-driven and fan-first by bringing unique music and music experiences to the forefront. We are thrilled to join forces with SolFest to share this experience with fans.” said Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director East and Central Africa..
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