Queen B has officially launched her long-awaited hair care line with products ranging from shampoos and conditioners to treatments for all hair types, from oily to straight, fine to curly.
The singer initially hinted at 'Cécred' in an early February Instagram post, stating, "How many of you'll know my first job was sweeping hair in my mama's salon?"
Her caption continued, “I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
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The 'Renaissance' singer stated on the official website that she wanted everyone to have the 'freedom to express their hair in ways that (made) them feel good'.
"My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health,” she said.
She attributes her early entrepreneurial lessons to her mother, Tina Knowles, who operated a hair salon out of their Houston home in the 1980s before opening a standalone location called 'Headliners'.
In reality, as a child, Beyoncé's first job was sweeping hair at a salon; one of her mother's clients, an opera singer, inspired her to be a performer, and later, Beyoncé--with her band Destiny's Child--began playing for salon customers.
In a rare interview with Essence Magazine, Beyoncé described the process of creating the product, saying it was driven by 'heart and love'.
Her mother, Tina Knowles, who also serves as the company's vice chair, contributed to the product development by relying on her salon knowledge. "Back then there was no one product that matched high-tech hair care with the nourishing moisturizers and oils so necessary to textured or color-treated hair, so I merged the two," Knowles told Essence."
"I was told Black women's hair could not have colour and perm at the same time. I proved that theory wrong. Now Cécred has the latest science with tried-and-true rituals passed down from generations before," she added.
An initial eight-piece Foundation collection is already available on cecred.com, priced between Ksh. 3,000 and Ksh. 7,600
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