American singer-turned-beauty entrepreneur Rihanna has announced launching a new hair care product line.
The singer announced on June 4 that Fenty Hair, a "flexible line of products" for all hair types, will be released on June 13.
She captioned a promotional video of herself wearing a blonde pixie cut and trench coat.
Did you read this?
"@fentyhair is pullin up and it's time to finally have the hair experience you've been waiting for."
In the playful accompanying product launch video, Rihanna walks her hands through the streets of a miniature "Mane Street" downtown, featuring a Fenty Hair store, as images of various hairstyles flash on the screen, and the singer struts through town wearing a trench coat and a giant smile for all her satisfied customers.
The singer is well-known for her many hairstyles over the years, and she credits her hair experimentation for inspiring her to launch the collection.
"You know how much switching up my hair means to me," she wrote on Instagram.
“Every single product is designed to strengthen and repair all types of hair, which is what we truly need!” she added. “It’s time to play and get stronger by the style.”
The product will be available on June 13, and fans are encouraged to join now to gain access and shop on June 10 before the official release.
According to a press statement from partner LVMH, Rihanna launched Fenty Beauty, the company's flagship brand, in 2017. The brand created waves in the beauty business with 40 foundation hues and 91 items.
“It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate,” Rihanna told TIME when the brand launched.
