Kenyan artist and businesswoman Esther Akoth recently clarified misunderstandings regarding her social media identity. The mother of five urged people to acknowledge her proper titles as she vented her annoyance at being called a socialite.
Akothee emphasized her status as a professional artist and entrepreneur, highlighting that she is much more than just a socialite. She has had a significant impact on the entertainment industry as a popular performer, but her influence also reaches into other areas including marketing consulting, brand strategy, and community empowerment.
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Akothee explained the distinction between being an artist and a socialite in her piece. She clarified that an artist is a person who dedicates themselves to their craft in order to have a lasting influence on their audience and industry. Artists create, perform, and express their talent via many kinds of art. A socialite, on the other hand, is more known for her social life and her attendance at high-profile events; she frequently lacks the skills and accomplishments that characterize an artist.
Brand Strategist & Marketing Consultant
Akothee has an impressive record in brand strategy, notably transforming Rosy, a brand under Chandaria Industries, from offering just three products to a range of 32 within three years.
Brand Ambassador
Akothee has represented leading brands like Premier Foods (Orchid Valley), Silverstone Airlines, Kenya Airways, and Tecno. Her work with Tecno, in particular, helped elevate the brand from a budget product to one associated with status and disposable income.
Event Organizer
Akothee has spearheaded major events, including the Great Half Marathon Roan Antelope in Homa Bay County and the launch of the first-ever domestic commercial flight to Migori County.
Tourism
She has been instrumental in promoting cross-border tourism between Kenya and Uganda, demonstrating her commitment to regional development.
Akothee Foundation
Through the Akothee Foundation, she has initiated various charitable projects, including securing donations to support those in need.
Akothee proudly declared, “I Am Brand Akothee,” making it clear that she is not just a socialite but a multifaceted artist and entrepreneur with a significant impact across multiple industries.
