President William Ruto has assured the country of the Government’s support for the creative economy after it initiated a programme under the Ministry of Sports, Arts and Culture to grow the arts industry.

Ruto said the programme creates a continuum through which gifted youth secure dream careers after their studies.

“We would want to see the arts grow so that they can also contribute productively to our growth,” he explained.

Speaking during the Kenya National Drama and Film Festival hosted at State House; he said the initiative is a flagship project through which “we will revolutionise the way we organise sports and the arts in Kenya.”


“We are lucky that we are implementing a curriculum that recognises performing arts such as music, dance, drama and film as learning components.”

The President noted that the move will see students leave secondary school armed with knowledge — both theory and skill — in the arts.

Deputy President Rigathi Gachagua said the Government will keep supporting the sector “for our country’s sustained growth”.

“The monetisation of content will help us tame unemployment and increase earnings, especially to the youth,” said Mr Gachagua.