President William Ruto has stated that 10% of government advertising revenue will go to content creators.
Ruto stated on Tuesday, during the closing ceremony of YouTube Black Voices at the State House in Nairobi, that this will equal to Sh30 billion.
"I have told the Ministry of ICT, and the PS is here, that at least 10% of the Sh300 billion we spend on advertising every year should go to local content creators," he stated.
The President asked the ministry to collaborate with content creators, stressing that the Kenya Kwanza government's five-point strategy significantly relies on the digital arena.
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He emphasized that the administration intentionally included the digital superhighway and the creative economy in its five points.
Agriculture, the Micro, Small, and Medium Enterprise (MSME) economy, housing and settlement, healthcare, the environment, and climate change are others.
Ruto reiterated that the government is working to digitize its services and stated that the initiative will be launched by the end of June.
He stated that the number of digitalized services has already reached 5,000.
"We believe that because of your digital expertise as content creators, you will have an opportunity to help us advertise on that platform," Ruto added.
The President urged content providers to "think big, think smart" for the government to use their accounts.
On projected income taxation, Ruto welcomed demands for the government to "go slow" on taxation proposals.
"But you're making money." However, tutaongea. "We are willing to relax some of the issues, but as you know, we are investing heavily in this space," Ruto remarked.
"If this is the future of work, it is also the future of where we are going to get revenues to run government," he continued.
The President stated that they were lowering taxes on digital content and phone calls and making it easier for people to work in the digital arena.
Nairobi Governor Johnson Sakaja attended the ceremony.
