Nadia Mukami, an actress and entrepreneur, has decided to stop signing singers to her Seven Creative Hub roster after a disagreement with her first and only signee.
The gifted singer announced Latinoh as her first signee in January of last year, and he subsequently issued his debut album on the Seven Creative label.
However, their working relationship deteriorated over time, resulting in their breakup.
Nadia has decided to address the rumours surrounding their alleged disagreement.
“Signing an artist isn’t an easy thing as it may appear. People tend to think record labels are the issue when they sever ties with artists but from my experience, it’s the politics around it. I don’t think I will sign an artiste ever again,” Nadia said.
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Mukami claims that Latinoh was given bad advice by those around him, which strained their friendship.
“I am not a billionaire, and people don’t realize that when you sign an artiste, it’s your little hard-earned money that you are chucking to support that particular artiste,” the Wangu hitmaker said.
Mukami claims that Latinoh was given bad advice by those around him, which strained their friendship.
“We did his EP, he is releasing his music videos then probably we will let him go. But in general I am done signing artiste, it’s stressful. However, I will continue supporting up and coming artiste in other capacities as I have done in the past,” she said.
Nadia claims she will keep working with this group of artists in support of them because she knows how challenging it can be to break through and earn a living from music.
Nadia cites the success of her song Radio Love as an example of how her celebrity increased, but she received no financial reward.
“When I released Radio Love, I had a big name but was very broke. I took matatu like everybody else. Radio Love was a big banger, it was really big but I was super broke, this forced me to sermon myself to some sought of a kamukunji [meeting] because it wasn’t making sense to me that I was broke with a big song,” Nadia noted.
Radio Love was more of a buzz tune for Nadia. She experienced a commercial breakthrough with the album Maombi, which opened up all the doors for her, including securing her first endorsements.
