Kenya Airways (KQ) has won Africa’s Leading Airline award by the World Travel Awards for its economy and in-flight magazine (Msafiri).

This is the 5th year the National Carrier has won the title after receiving similar awards in 2011, 2018, 2019, and 2020.

Further, it is also the second consecutive year that Msafiri magazine has been named Africa’s Leading Inflight Magazine.

 Kenya Airways Group Chief Executive Officer and MD, Allan Kilavuka said the award is a testament the Airline’s ‘customer–first’ strategy bearing fruit.

 “ It is also a vote of confidence from customers in the initiatives we have implemented to improve customer experience across all touchpoints.”

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“It is about listening to the customers and understanding their needs,” Kilavuka said.

He added that the company’s goal is to be the preferred Africa carrier by improving its customer experience,” Kilavuka said.

The Airline revamped its Economy Class inflight service in 2023, which included a rollout of tray service in economy class to replace the existing box service and an extra hot meal starter and yogurt for breakfast on specific mid- to long-haul flights across the network.

On the other hand, Msafiri has been part of the inflight entertainment, offering KQ guests education and entertainment while onboard.

World Travel Awards (WTA) marks its 30th anniversary of rewarding travel excellence this year.

“As we celebrate 30 years of travel and tourism excellence through the World Travel Awards, we are excited to see how the industry has grown over the last 30 years,” said Graham Cooke, Founder, World Travel Awards.

WTA was established in 1993 to acknowledge, reward, and celebrate excellence across all tourism industry sectors.