PrideInn Hotels, Resorts, and Camps has launched a new brand identity that includes changes in product offering and overall brand perception to align with its revised strategic direction for the future.
The company is shedding off its budget branding for more premium services.
PrideInn Hotels, Resorts, and Camps, Managing Director Hasnain Noorani says the growing number of luxury demand amongst Kenyans has informed the new strategy.
Hasnain observed that when the company was founded in 2011, it focused on creating a budget brand that offered four and 5-star services, a focus he is keen on shifting to home-grown quality hospitality services.
“The image that we are leaving behind no longer resonates with our target audience and the kind of services we now offer,” he said.
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“Our new image seeks to modernize the brand and align it with current consumer preferences. We felt a rebrand was very important. It is not just changing the logo and brand. It’s about service delivery to our clients.”
The rebranding represents a deliberate concentration on four principal domains: partners, teams, customers, and community.
In terms of teams, PrideInn hopes to reaffirm its dedication to staff development.
The company's employees, who increased from 15 in 2011 to over 1,000 in 2023, are credited with its success.
Under the slogan "Global Feel with Kenyan Soul," PrideInn says it will continue to offer top-notch services. It also says its main goal will be ensuring guests receive exceptional treatment.
PrideInn will continue to cultivate good ties with the many stakeholders it works with, including as local and federal governments, non-governmental organizations, and corporate clients, as part of its new strategic orientation.
Currently, PrideInn boasts eight destinations across the country with a presence in the Mara, Nairobi, and the coast region.
It says it has earmarked ten counties where it seeks to establish its presence.
