ABSA Bank has launched an outlet at Rupa Mall in Eldoret Town, bringing its total branches to 85 in the country in its expansion targeting regional towns.
Speaking during the launch, Absa Bank Managing Director and Chief Executive Officer (CEO) Abdi Mohamed will enable customers to access transactional accounts, savings accounts, deposit accounts, Shari’ah-compliant solutions, and financial advisory services.
“We are happy to open our doors to the people of Eldoret and the larger Rift region with our second branch in Eldoret.”
He highlighted that the bank’s strategy is to extend banking services to the growing business community in the Rift Valley region and offer an enhanced customer experience to the underserved population in rural areas.
The Rupa Mall branch will offer diverse services, including forex exchange, money transfer, bill payment, and digital services.
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With this expansion, the bank aims to accelerate its customer-centric approach by increasing its physical presence by opening additional branches, leveraging digital capabilities, and enhancing its agency banking network.
Eldoret, Kenya’s fifth-largest town, is known for its economic contribution through large-scale grain farming, dairy and horticultural farming, trade and commerce, an expansive manufacturing sector, a booming hospitality and tourism sector, and a rapidly growing micro, small, and medium sector.
