Safaricom PLC has announced a new update to its airtime purchase policy for customers using the M-Pesa mobile payment service.
In the latest development, Safaricom has lowered the minimum airtime purchase amount via M-Pesa from Ksh.5 to Ksh.1.
This update, which took effect on Monday, September 16, 2024, encourages customers to try out the new feature by making airtime purchases at the reduced minimum amount.
“Hata shilingi ni pesa! Sasa unaweza kununua Safaricom airtime ya kuanzia shilingi moja ukitumia M-Pesa. Angalia M-Pesa balance yako na ujaribu kununua leo,” read the update
It translates to “Even one shilling is worth something! You can now buy Safaricom airtime from Ksh1 from M-Pesa. Check your M-Pesa balance and purchase today.”
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The reduction in the minimum airtime purchase amount reflects Safaricom's shift toward better serving its diverse customer base, particularly those with smaller budgets for mobile airtime.
By allowing customers to buy airtime for as little as Ksh1, Safaricom aims to generate additional revenue from low-budget spenders.
Additionally, this move is designed to boost customer satisfaction by offering greater flexibility, making it easier for users to purchase airtime without having to commit to larger amounts.
These changes come just a month after Safaricom adjusted its popular reverse call service.
The telco now limits the service to two free reverse calls per day, with customers being charged for any additional reverse calls made beyond the second.
“The reverse calls are still here. Please note the initiator of the reverse call will only be billed on the third reversal call request of the day when the request is accepted by the sponsor,
“Please note will now be billed 50 cents on the 3rd reverse call request of the day but you will not incur any other costs while using the service for the rest of the day,” Safaricom clarified,” Safaricom said.
