Radisson Hotel Group has appointed South Africa basedSandra Kneubuhler as Managing Director (MD) for its Sub-Saharan Africa operations.
She will oversee the Group’s operations across English-speaking African countries.
Kneubuhler previously served as Country Director of Sales and District Director for South Africa.
During her tenure, she was pivotal in building and leading the Cluster Sales Team, reinforcing Radisson’s position in the region.
Tim Cordon, Chief Operating Officer for the Middle East, Africa, and Southeast Asia Pacific at Radisson, revealed that under her leadership, the Group saw an 11% increase in corporate revenue in her first year.
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“Sandra’s extensive knowledge of the African market and her dedication to operational excellence make her the ideal candidate to drive excellence across the continent.”
With over two decades of experience in hospitality, Kneubuhler previously held senior roles at Hyatt Hotels Corporation, including Global Sales Director for Africa, where she launched new global sales offices and achieved a 30 percent revenue boost within two years.
She also held leadership roles in Qatar and South Africa, including Acting General Manager and Director of Sales and Marketing, where her strategic insights and financial expertise contributed to substantial profitability improvements.
