Mwananchi Credit has unveiled a campaign to educate borrowers on responsible borrowing of loans to raise public awareness on personal financial planning and debt management.

The campaign, dubbed #ResponsibleBorrowing, also aims at educating them on the importance of responsible borrowing in achieving financial stability.

Debt can be a powerful tool when used wisely, enabling individuals to overcome financial challenges and restart their lives.

However, Mwananchi Credit acknowledges that debt can become burdensome if not managed responsibly.

Mwananchi General Manager Muriithi Gitonga noted that the campaign will encompass a comprehensive public education program focused on providing individuals with the necessary knowledge and tools to make informed financial decisions.

 “Through extensive and intensive awareness initiatives, the campaign aims to empower individuals with practical skills for effective personal finance management and debt handling.”

Further, the BorrowNaPlan campaign will also highlight success stories of borrowers who have benefited from their loans, showcasing real-life examples of how responsible borrowing has positively impacted lives.

The lender also seeks to differentiate between responsible and predatory lenders within the microfinance sector and emphasises the ethical practices and transparent policies employed by Mwananchi Credit, ensuring borrowers’ best interests are prioritised.

Mwananchi Credit seeks to foster trust and persuade people to look for credit from reputable lenders by emphasising the role of microfinance organisations in the loan market.

Mwananchi Credit encourages people to participate in the campaign by joining forces to raise awareness of responsible debt management and the value of making well-informed borrowing decisions.