The tourism board is calling on Kenyans to embrace domestic travel, explore new experiences, and contribute to the growth of the local tourism industry.

The Kenya Tourism Board (KTB) calls upon Kenyans to embrace local tourism, explore new experiences, and contribute to the growth of the local tourism industry.

 KTB Chairperson Francis Gichaba emphasised the importance of domestic tourism in supporting local communities and economies.

During the domestic activation drive held at Sigona Golf Club, he noted that while the campaign has already achieved significant milestones, there is still much potential to explore.

“We have seen communities and towns which have come up because of domestic tourism,” said Gichaba.

“This is indeed a transformative phenomenon and speaks of the potential for further growth. We are creating new destinations through the ‘You Deserve A Holiday’ campaign as we encourage Kenyans to explore their own backyard.”

The call comes as the “You Deserve A Holiday” campaign has sold 108,963 bed nights, generating Kes 1.1 billion since it was launched a year ago.

Since its launch in June 2022, the “You Deserve A Holiday” campaign has successfully partnered with over 20 industry stakeholders, including tour operators, airlines, and hoteliers.

These partnerships have produced extensive travel packages to provide domestic travellers seamless experiences.

Through collaborative marketing initiatives like golf tour series, mall activations, corporate visits, church activations, and media promotions, the campaign intends to target prospective markets inside the domestic market and sustain long-term demand for domestic travel.

The campaign has travelled to several locations nationwide through the Magical Kenya golf Tour, including Nairobi, Machakos, Kisumu, Nakuru, and Eldoret.

The dedication of the travel industry partners to encouraging domestic travel and improving the overall tourism experience has been demonstrated.

Jambojet's Head of Sales and Marketing, Cynthia Otoro, expressed enthusiasm about the growing trend of local travel.

“It is encouraging to see that people are embracing more local travel more and more. Through this campaign, we’ve uncovered places that people have never known existed,” she said.

“The campaign is set to continue its activation drives with upcoming events in Nyeri and Mombasa.