Youth Affairs, Sports, and Arts Cabinet Secretary (CS) Ababu Namwamba has stated that the government has opened negotiations with the American Grammys to nurture and support local talent.

The partnership will enable young, talented Kenyans secure training and recording opportunities with the world’s most prestigious music awards organisers to polish and monetize their content.

During the inaugural Kisumu Arts and Culture Festival, the CS said the talks come after successfully signing a Memorandum of Understanding with Trace TV to promote local talent.

He said the two agreements were a milestone in the government’s plan to help local creatives earn a decent living from their content.

He said an elaborate programme was being structured through partnerships with the county governments to identify and nurture talent to benefit from the programs.

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He said the initiative, under the government’s Talanta Hela programme, was set to unlock opportunities for youths nationwide.

A competition dubbed ‘Who’s Kenya’s next big star?’ He said it has been planned and will be implemented in the counties to scout for local talent.

“The competition is being structured and will be announced officially next week,” he said.

Moreover, each county will organize competitions at the grassroots, with the best of the best meeting at the nationals to select winners to benefit from the Trace TV and Grammys scholarships.

A radio and TV station, Trace will absorb 30 young artists annually.

The beneficiaries will receive training at the Trace Academy and support to record content, which will be promoted on Trace TV and radio.