Timothy Kimani alias Njugush, a content producer, has challenged the widely held idea that content creators make a lot of money.

He thought it was unjust to create such a narrative without noting that other content creators were also struggling financially.

Njugush commented on President William Ruto's allegations that he and colleague creative Eddie Butita earn more than the head of State in an interview on Hot 96 on Monday.

I realized there was an issue when the President mentioned Butita, and I earned more than him. There is a narrative that content creators make a lot of money. "However, I believe that is unjust," he remarked.


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In his speech on June 2 at the Kenya National Drama Festival hosted at State House in Nairobi, Ruto praised the two rib crackers and online content creators and said they are brilliant artists deserving of imitation.

"These are our great artists who are now monetizing their work." Gentlemen, pongezi sana (congratulations). "Those two young men you see there make more money than I do," he remarked.

For example, he noted that the word 'content creator' needs to be adequately defined to establish who meets that criteria.

According to Njugush, people in other professions, such as doctors, sell their clinics on social media, but their income comes from something other than online content.

"We have doctors creating content for their clinics on TikTok, Facebook, and Instagram." Let's assume we will talk about cholesterol today; if you want to learn more, come to my clinic. Is that considered content creation? "They don't make money from Instagram," he explained.


Njugush also worried that minor content creators would be liable for the proposed 15% tax on digital content monetization.

The internet and stand-up comedian also chastised Lang'ata Member of Parliament Phelix Odiwour, aka Jalang'o, for blaming content creators for the proposed tax on their earnings.

According to Njugush, the MP, who previously developed online content, should have been made aware that some creators are financially struggling.

"I observed Jalang'o mention that many of us are posting autos. However, he did not say that some of us are posting bills maisha imewaendea mrama (living has become problematic).