Award-winning singer Nikita Kering and Kenyan rapper Khaligraph Jones have been selected to represent Kenya in the second season of Coke Studio.
The duo will join other African artists to recreate their hottest tracks in fresh and distinct musical experiences.
Khaligraph Jones expressed his excitement about working with Nikita Kering, adding that their blend will be amazing since they are from different backgrounds.
"I want to express my gratitude to Coke Studio for giving me the opportunity to be a part of this song with Nikita. I’ve been a fan of her music. I come from Kayole, and she hails from Karen, so it’s an exciting blend, and I can’t wait for people to witness what we’ve created together."
On her part, Nikita Kering mentioned how being a part of Coke Studio was a dream come true, having grown up watching the show.
Further, she noted that collaborating with Khaligraph for her first-ever collaboration exceeded her expectations.
During the launch, Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director for East and Central Africa, expressed her enthusiasm for the launch of Coke Studio 2023.
She highlighted the season’s unique opportunity to engage with a new generation of consumers, especially Gen Zs.
“With this season, we are excited to connect with Gen Z music enthusiasts worldwide. In an era where the entire universe is just a touch away, we are thrilled to bring the experience of cross-cultural fusion closer to home."
“Through local and international collaborations, our aim is to create music that unlocks uplifting experiences by showcasing the true magic that resides in unexpected connections and transcending borders,” Ms Kariuki-Rostom said.
Coke Studio works to appeal to Gen Z music fans all over the world and to spread the message of accepting one's true self by collaborating with up-and-coming musicians who strongly reflect their own identities.
