Home 254, a clothing line, has been announced as the official apparel merchandise partner for the World Rally Championships (WRC) Safari Rally in Naivasha town from March 28 to 31, 2024.
This is after the clothing line partnered with KCB Bank Kenya to create a limited collection called ‘Feel the Roar’ for the event.
The collection included Limited Edition Zipped Hoodies for VIP guests, Limited Edition Suits for drivers and navigators, and Limited Edition Hoodies and T-shirts for giveaways.
KCB Group Director of Marketing and Communications Rosalind Gichuru highlighted the partnership’s aim to enhance fans' event experience.
“I am happy to announce that we are partnering with Home 254 as a merchandise apparel partner for the WRC Safari Rally. This demonstrates our dedication to enhancing the event experience and engaging with fans in a unique way."
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On his part, Home 254 Founder and Chief Executive Officer Brian Job Bura emphasized the collaboration’s promotion of local designers and Kenya’s culture.
“This collaboration not only promotes the WRC Safari Rally but also showcases the creativity and talent of local designers like Home 254. It’s a wonderful opportunity to celebrate Kenya’s rich culture and heritage while showcasing our brand to the world,” he said.
The rally schedule includes thrilling stages around Lake Naivasha on Friday and Saturday, with Sunday’s action around Lake Elmenteita, including the challenging Hell’s Gate stage.
