Isuzu East Africa has partnered with AutoXpress, Bridgestone, and Kenya Coach Industries (KCI) to launch a campaign dubbed Eyes on the Road to curb road accidents.

The campaign seeks to promote driver wellness and vehicle safety among school drivers and enhance safety among the general public and customers across the country.

Isuzu East Africa’s Director of Aftersales, Julius Mwangi, stated that the campaign is part of the company’s promise to ensure enhanced customer service.

“As a trusted logistics partner, we aim to deliver products and services with a strong commitment to exceed expectations in transportation products and solutions that we provide. In turn, we expect that the campaign will complement road safety interventions being conducted by multiple organizations in the country to support daily mobility and safeguard the lives of Kenyans.”

KCI Managing Director Narain Sokhi asserted that the exercise would continue until all drivers were educated on the importance of road safety.

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“We will continue to guide and support drivers as well as our customers to attain their goals through instilling road safety measures while ensuring vehicles are in good shape for optimal performance,” he said.

Likewise, AutoXpress Managing Director Sandeep Shah agreed that the exercise will have far-reaching effects on ensuring road safety.

“Safety is a value that is reflected in all our operations. That is why this campaign is very important to us. The potentially life-saving health check-up exercise certainly improves fitness and road safety and, on that account, we are always obliged to keep the drivers and everyone around them safe on the roads,” he said.

The event is set be rolled out annually as the partners seek to spread it across the country.