Kenya Airways (KQ) aims to generate Kes 322 million from the sale of duty-free products to passengers by the end of 2024.

According to KQ In-flight Performance Manager Michael Ithau, the duty-free service was introduced as part of KQ’s strategy to boost revenue.

He highlighted that 80 percent of the products sold on board to passengers en route to various destinations are sourced from Africa.

“The airline offers a convenient shopping experience, enabling customers to shop from their seats during flights or within the terminal.”

The competitively priced range includes international and travel-exclusive brands, offering a selection of women’s and men’s fragrances, accessories, jewelry, beauty products, watches, and smart gadgets.

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Further, he revealed that the service enhances the passenger experience while contributing to the airline’s financial growth.

“This year we are targeting a total of 322 million from our duty free sales products that we offer to our customers on board. Our product's packaging is done based on the route of travel.”

KQ hit 203 million from its duty-free sales products, surpassing its target of 167 million duty-free sales in 2023.

The products ranged from fragrances, perfumes, and jewelry, including wristwatches.

“80 percent of the sales come from Africa particularly from our customers traveling to Johannesburg in South Africa ,Kigali Rwanda,Lagos Nigeria, Acra Ghana and free town,” he added.

The airline reviews its product catalog twice each year in order to meet its customers demands and needs.

KQ announced its historic profit after tax of Kes 513 million for the six months ending June 30, 2024.