Netizens have raised concerns over the latest “Pigs in blanket” sausage advertisement by Farmers Choice saying the company is sexualizing food.

In feedback by Enock Bett, a consumer of Farmers Choice’s sausages called out the company whilst saying the advert made him uncomfortable as a consumer.

“As a loyal customer, I have always enjoyed your brand and recommended it to friends and family. However, this post on your social media channels has left me feeling uncomfortable,” he noted.

 Further, in his review, he told the company that it does not need to sexualize its products to sell as they already have customers loyal to the brand.

“While I understand that marketing can be a creative process, I believe that it is important for your brand to avoid this kind of direction in your marketing communication content. I strongly believe your products speak for themselves and do not require to be sexualized in order to sell. By focusing on the quality of your sausages and other food products, you can continue to build a strong and positive relationship with your customers,” he stated

His post stirred mixed reactions among users on LinkedIn with some consumers delighted by the marketing team at the firm while others called the firm for ‘sexualizing food’.

Elsewhere on Twitter, netizens could not shy away from expressing their thoughts on how they perceived the advert.



In their response to Bett on LinkedIn, Farmers Choice stated that they were just trying to share their favourite snack “Pigs in blankets” with the world.

“ When we put up the post, we were just sharing ourfavourite snack "Pigs in blankets" with the world,” Farmers Choice said.

Farmers Choice is a leading producer of fresh and processed meats in Kenya with their products ranging from pork, beef, poultry, lamb, pet food, fish, cheese and vegetables.