Since its introduction into the market in 2016, Netflix has invested $175 million (Sh23.5 billion) in film production in Africa, generating at least 12,000 employment opportunities.
South Africa, Kenya, and Nigeria are the three sub-Saharan African nations on which the internet video streaming behemoth has concentrated its efforts over the past seven years, with the latter ranking as the continent's top content producer.
According to Netflix's socioeconomic impact report, which focused on the three nations and covered the years 2016 through 2022, the company's investments in movies, documentaries, and reality TV shows generate thousands of new jobs each year for cast and crew members as well as workers in vital supporting industries like catering, costumes, and design.
With over $175 million invested into sub-Saharan Africa since 2016, more than 10,000 people employed on our productions, and watching our local narrative partners shine in far-flung reaches of the world, Netflix director of public policy for sub-Saharan Africa Shola Sanni said that they could attest to the fact that there is a huge economic and social gain that Netflix injects into the ecosystems where we operate.
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She continued by saying that, especially in South Africa, Nigeria, and Kenya, they were excited by the huge milestones our investments had brought about in such a short period.
According to Netflix, during the period, its operations in the three nations contributed $218 million (Sh29.3 billion) toward the GDP, $44 million (Sh6 billion) in tax collections, and $200 million (Sh26.8 billion) more in higher household income.
