Kenya Airways (KQ) has unveiled its loyalty programme dubbed ‘Asante Rewards Loyalty Program’,  which will see more customers enjoy more rewards.

The ‘Asante Rewards Loyalty Program’ will offer flyers four tiers of rewards, allowing them to grow their points in silver, ruby, gold, and platinum.


“This Loyalty Program is a perfect step towards turning around the fortunes of Kenya Airways in the promising journey of making it competitive in the global aviation sector,” Transport Cabinet Secretary (CS) Kipchumba Murkomen Noted.

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Further, Murkomen noted that the government is working with the KQ’s board and management and destination countries on current challenges with revenue repatriations from abroad.

On his part, KQ CEO Allan Kivaluka said the Asante Rewards is a unique African product created from years of research, customer feedback and best practices from across the globe.

“ Kenya Airways is proud to introduce Africa’s most awaited loyalty program,”