Naivas has unveiled its 95th outlet at One Stop in Karen as part of its expansion plan to reach 100 stores countrywide.

The outlet is located at the Lang’ata and Lang’ata South Roads intersection and covers 10,000 square feet of trading space.

The branch will feature an elevated food market model, which the retailer introduced at the Naivas Foodmarket in Greenspan early last year.

Naivas Chief Commercial Officer Willy Kimani noted that the retailer officially kicked off the countdown to the 100th branch in what he dubbed #RoadTo100.

“The expansion of the business has seen to it that we employ both directly and indirectly tens of thousands of people, purchases from suppliers both big and small and elevated retail standards as a whole.”

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After the Waterfront Mall, it becomes the second facility to be opened in the upscale neighbourhood.