The highly anticipated PUMA x Davido collection has officially launched at Kicks Kenya, marking a major milestone in Kenya’s retail industry. This event celebrated the first international collaboration to debut in Kenya, paving the way for exciting fashion partnerships in East Africa.
PUMA representatives traveled from Germany to attend this significant event, highlighting the global importance of the collaboration. The exclusive, invite-only launch brought together over 150 key figures from Kenya’s entertainment scene, including DJs, media personalities, MCs, business leaders, and content creators, all underscoring the prestige of the PUMA x Davido debut.
With this launch, Kicks Kenya has announced its position as an official PUMA retailer in East Africa, allowing Kenyan consumers greater access to international sneaker and streetwear culture, bridging local and global fashion trends.
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The PUMA x Davido collection marks a pivotal moment for Kenya’s growing sneaker community, which is increasingly interested in exclusive, globally recognized brands. This event reinforces Kicks Kenya's role in offering premium streetwear, making high-quality global fashion accessible locally.
The collection honors the globally renowned artist Davido, featuring vibrant streetwear that reflects his unique style and influence. A highlight of the collection, the PUMA x Davido 30BG Tee, embodies Davido’s artistic vision. Made from premium cotton, this black tee is both comfortable and stylish, featuring Davido’s "30BG" slogan and the iconic PUMA logo—a must-have for fans and fashion lovers.
Kenya’s top personalities, including Avril, Nviiri the Storyteller, Charisma, MC Gogo, Presenter Ali, DJ Grauchi, Kwambox, Nairofey, and Brian Mutinda, were among the influential guests gracing the launch event, adding to the excitement surrounding this monumental collaboration.